Building an Unstoppable Mass Movement for Animal Freedom in the UK

By creating a powerful, connected, and strategic mass movement, we can end animal exploitation in our lifetimes and create a world where every animal can thrive in freedom and dignity.

Project Phoenix is building a mainstream mass movement to drive cultural and legislative change for fellow animals in the UK. We are movement builders, cultivating the networks, strategy and power necessary for systemic change.

We believe in people power, decentralised organising, and strategic collaboration

That’s why we are: 

  • building a national network of local campaigning groups, 

  • strengthening movement-wide coordination, and 

  • shifting public narratives

to ensure the movement has the power to win transformative change for our animal cousins.

Inspired by the mythical phoenix, our name symbolises our belief in the resurgence, transformation, and collective power of the animal freedom movement. 

Join us in making this vision a reality.

Our Mission and Vision

Our mission is to build the power of the animal freedom movement in the UK into an unstoppable force for change.

Our vision is a world where every animal can thrive in freedom and dignity.

Our Values